Campaign Leadership SBA List has a history of launching six-figure digital campaigns across platforms, indicating a strong need for scalable ad operations, creative production, and optimization services. Sell end-to-end programmatic media buying, multimedia creative, and A/B testing integrations that leverage their Optimizely setup to maximize campaign ROI.

Web Optimization The organization relies on WordPress and front-end components such as Backbone.js and OWL Carousel, signaling ongoing needs for CMS optimization, site performance, accessibility, and security hardening. Offer managed WordPress hosting, performance audits, accessibility improvements, and plugin/ security management.

Data-Driven Marketing They already use Optimizely for experimentation, suggesting appetite for measurement, analytics, and data-driven decision making. Provide analytics dashboards, attribution modeling, CRM integration, and ongoing experimentation programs to improve campaign and donor outreach effectiveness.

Collaboration Enablement Microsoft Word and Teams usage implies reliance on digital collaboration tools. There is an opportunity to optimize productivity with advanced Microsoft 365 configurations, governance and security training, and workflow automation to streamline campaign operations.

Fundraising Partnerships With a small-to-mid sized staff and modest revenue, SBA List may benefit from affordable, scalable fundraising technology, a donor CRM, and campaign automation integrations, including compliant donation forms and multi-channel outreach to grow donor engagement and recurring giving. Consider partnerships with allied organizations for co-branded campaigns.