Growth leadership Empire Today recently appointed a Chief Growth and Marketing Officer, signaling a strategic push to accelerate customer acquisition and brand expansion. This presents an opportune moment to introduce data-driven marketing solutions, performance analytics, and cross-channel attribution services tailored to scale campaigns.

Equity collaboration New equity investments from Invesco and Fortress indicate a strengthened balance sheet and growth runway. Sales opportunities exist for financing, remodel or home improvement project financing partnerships, and project management platforms that align with a funded expansion trajectory.

Awarded credibility Empire Today has been recognized by Forbes as a top midsize employer, reinforcing brand credibility and customer trust. Leverage this recognition in proposal messaging and explore partnerships that emphasize reliability, training programs, and customer service excellence to capture market share.

Campaign expansion Launch of Home Floor Advantage and partnerships with Habitat for Humanity signal aggressive market outreach and community-focused initiatives. This opens doors for channel partnerships, co-branded marketing, flooring installation services, and CRM/marketing automation support for large-scale campaigns.

Tech enablement Existing tech stack includes Optimizely, Looker, Marketo, and SQL analytics tools, suggesting readiness for advanced digital marketing, experimentation, and analytics-driven selling. Propose integrated Martech services, data dashboards, and optimization experiments to improve lead quality and conversion for flooring projects.