Leadership transition Recent appointment of Judy Machesic as executive director effective July 1st, 2026 presents an opportunity to align partnership and sponsorship discussions with new leadership priorities and a potential refresh of marketing initiatives.

Strategic focus As the designated tourism marketing organization for three counties, SRVVB is well positioned to expand regional campaigns, cross-promotions, and bundled experiences that can be packaged with local attractions, accommodations, and events.

Digital tools Tech stack includes cloud, analytics, and engagement tools (Google Cloud, Google Workspace, Microsoft Clarity, Mailchimp) enabling targeted digital marketing, data-driven audience insights, and scalable outreach to travel planners and consumers.

Financial scale With reported revenue in the 50 to 100 million range, there is budget flexibility for new marketing programs, sponsorships, and collaborative initiatives with national travel platforms or regional partners.

Growth opportunities Recent news on workforce development programs in the region signals potential for partnerships around sustainable tourism, workforce training marketing, and experiential travel packages that appeal to employers and visitors alike.