Growing Alternative Market The company's focus on traditional Chinese medicine and acupuncture positions it within the expanding alternative and holistic health market, offering opportunities to target health-conscious consumers seeking non-invasive wellness solutions.

Local Community Focus Located in Lexington, KY, Sustaining Health Acupuncture can capitalize on local demand for natural health therapies by partnering with nearby wellness centers, gyms, or health practitioners to expand its client base.

Digital Engagement Opportunities Utilizing tools such as Google Analytics and Google Tag Manager indicates an active approach to online marketing; this provides a foundation to enhance digital campaigns, improve SEO, and attract more customers through targeted advertising.

Limited Staffing, Niche Service With 0-1 employees, the business is likely a solo practice or small operation, presenting an opportunity to introduce scalable services, workshops, or product offerings to grow revenue while maintaining personalized client care.

Potential for Expansion Given the absence of recent funding and a niche service model, there is potential to leverage local health trends or seek strategic partnerships and funding to expand service offerings, increase visibility, and reach a broader market segment.