Diversification of Product Line Suunto's recent launch of the Suunto Ocean dive computer with built-in GPS and 95 sports modes presents a great opportunity to target customers interested in advanced diving technology and multisport functionality.

Partnership for Exposure Collaborating with Aravaipa Running LLC for the live coverage of the Hardrock Hundred event opens up avenues to engage with the endurance sports community and offer Suunto products tailored for athletes and outdoor enthusiasts.

Technology Adoption Introducing software updates, new apps, and innovative products like the Suunto Sonic bone conduction headphones reflects a commitment to technological advancements, creating potential sales opportunities among tech-savvy consumers seeking cutting-edge sports gear.

Market Expansion with New Products The launch of the all-new Vertical Solar watches by Suunto indicates a strategic move to capture the market for solar-powered wearables, attracting environmentally conscious customers looking for sustainable and efficient products.

Innovative Device Offerings With the introduction of groundbreaking devices like SUUNTO RACE and SUUNTO WING, Suunto enhances its position as a leader in GPS sports watches and navigation technologies, positioning the company to target customers seeking high-performance GPS devices for outdoor activities.