Small scale Target the dealership as a high-potential entry point for cost-efficient marketing and CRM solutions, given their small team size and lean operations.

Local focus Capitalize on Moorhead Minnesota regional presence with localized digital advertising, Google Maps optimization, and in-store digital experiences to boost foot traffic.

Digital stack Offer lightweight web and site performance improvements aligned with their current tech stack (Java, Lua, Apache/Nginx) and JavaScript libraries to enhance user experience.

Growth potential Position scalable solutions for revenue growth and efficiency, such as CRM automation, inventory analytics, and cost-effective cloud hosting to support scaling.

Comparable lens Leverage insights from larger peers in the local auto market to propose competitive pricing, bundled services, and partner programs that fit a smaller dealership profile.