Swatch Email Format
Retail Luxury Goods and JewelryBern, Switzerland501-1000 Employees
Swatch is a Swiss watchmaker in the retail luxury goods and jewelry space, founded in 1983 by Nicolas G. Hayek and based in Biel/Bienne, Bern. It is known for innovative design and a provocative spirit, releasing new models, collections, and special editions that emphasize creative storytelling. The brand maintains a strong connection to sports and the arts, supporting activities such as snowboarding, freeskiing, surfing, and mountain biking, and collaborates with artists to use its watches as canvases; its retail stores aim to offer an engaging customer experience and the company employs hundreds of people. The target market includes consumers seeking distinctive, design-forward timepieces that blend lifestyle, sport, and art, delivered through a global store network. In 2026, Swatch announced new product releases, including designs for the Olympic Winter Games Milano Cortina 2026 and Art Journey collaborations.