Target Event Opportunities Sweet Basil Catering specializes in event services within a small business scale, indicating potential growth in local and regional event markets, such as weddings, corporate gatherings, and community festivities.

Enhance Digital Presence With an active website and integration of platforms like WordPress, Google Analytics, and social media feeds, there is an opportunity to offer digital marketing and online booking solutions to boost customer engagement and streamline service inquiries.

Expand Marketing Strategies Given the company's focus on event catering tips and holiday promotions, targeted marketing campaigns to promote seasonal and special event packages could increase sales and customer retention.

Leverage Local Connections Situated in Bayard, Nebraska, Sweet Basil Catering can benefit from partnerships with local vendors, venues, and community organizations to expand their client base and cross-promote services.

Upsell Premium Services With current revenue limited to less than one million dollars, there is an opportunity to introduce premium catering options, customized packages, and add-on services to increase average transaction size and overall revenue.