Sweet Capital Employee Directory
Venture Capital and Private Equity PrincipalsEngland, United Kingdom2-10 Employees
Sweet Capital is a private investment fund operating in the venture capital and private equity space, based in London, United Kingdom. Founded by the creators of King.com following the 2015 sale of that company to Activision Blizzard, it invests its own capital. The team includes operators and active angel investors with activity across the United States and Europe. Media coverage has described Sweet Capital as focusing on early-stage consumer technology investments with positive impact. Recent activity includes a 2026 partnership with Roofing Co., illustrating participation in strategic partnerships beyond traditional investing. The organization employs a small staff, approximately 2 to 10 people, and maintains a website at sweetcapital.com.
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