Sweet Protection Email Format
Sporting Goods ManufacturingOslo, Norway11-50 Employees
Sweet Protection is a Norwegian producer of protective helmets, gear, and apparel for outdoor activities. It merges ongoing innovation with craftsmanship to create equipment intended to enhance safety and performance for a broad range of users, from elite ski racers to recreational outdoorspeople. The company’s guiding principle is to make gear that is stronger, lighter, and better, with a commitment to surpassing standard safety certifications. Headquartered in Oslo, Norway, Sweet Protection sits in the higher end of the sporting goods market, serving professional athletes and everyday outdoor enthusiasts worldwide. It was founded by a close-knit group of skiers, riders, cyclists, and paddlers who build the gear they use and stand behind every product. In October 2025 the company announced the Ascender SAR 2Vi, a purpose-built rescue helmet developed in collaboration with the Norwegian Air Ambulance Foundation.