Strategic partnerships SWG recently expanded through collaborations and acquisitions, including Field Service Italia integration, the Kratesis advisory arm, and the Rachael data science startup. This indicates openness to ecosystem partnerships and bundled offerings, presenting opportunities to propose joint solutions or white-label research services to partners or clients seeking end-to-end capabilities.

European expansion SWG collaborated with OpinionWay to launch Polling Europe, signaling a push toward pan-European public opinion research. This creates potential for cross-border projects, European public affairs studies, and multi-country benchmarking services for clients with EU-wide needs.

Data science mix With Rachael combining demoscopics, big data, and data science, SWG demonstrates a capability to blend traditional surveys with advanced analytics. This presents upsell opportunities for clients seeking predictive insights, segmentation, sentiment analysis, and data-driven strategic recommendations.

Sustainability and governance SWG became a Società Benefit in 2022 and achieved gender parity certification under UNI/PdR 125:2022 in 2023, indicating a strong governance, ethics, and sustainability profile. This can be leveraged to win ESG-focused research and stakeholder engagement programs for clients prioritizing responsible practices.

Market leadership and capabilities As a long-standing Italian leader in demoscopics and market research with a diverse tech stack and full-field service integration, SWG can position itself as a one-stop shop for comprehensive market intelligence, from design to fieldwork to analysis, appealing to mid-market and enterprise clients seeking scalable research programs.