Growing Membership Base Swimming Canada's extensive network of 75,000 members and 400 swim clubs across the country presents opportunities to offer membership management solutions, training platforms, and community engagement tools tailored to organizations of this scale.

Event Expansion Opportunities With recent participation in high-profile events such as the Commonwealth Games and Los Angeles 2028 Olympics, there is a need for advanced event management, accreditation systems, and athlete tracking technologies to support large-scale international competitions.

High Performance Investment The organization’s focus on high-performance athletes and new hires in sport development, including Paralympic programs, indicates a market for specialized coaching software, athlete analytics, and adaptive training technology.

Digital Engagement & Analytics Swimmer engagement initiatives and digital presence, evidenced by their use of tools like Google Analytics and social media platforms, create opportunities for digital marketing, audience analytics, and customized content solutions.

Strategic Growth Focus Recent leadership appointments and program launches highlight a strategic emphasis on organizational development and athlete Performance enhancement, opening doors for consulting services, leadership training, and operational systems tailored to sports federations.