Insights

Strong Market Presence SwimWays markets its water safety and recreational products through over 20,000 retail outlets, indicating substantial distribution channels and potential mass-market sales opportunities across diverse retail environments.

Innovative Product Launches The company actively introduces new products such as foldable canopy chairs with mosquito nets, demonstrating a focus on expanding product lines that address outdoor and water-related needs, which can open avenues for seasonal and niche product sales.

Educational Brand Initiatives SwimWays' ongoing commitment to water safety education through events like National and International Learn to Swim Day positions the company as a key player in water safety advocacy, enabling partnerships and promotional campaigns aligned with safety and health messaging.

Focused Water Safety With over 50 years of experience in helping kids learn to swim and a dedication to water safety, SwimWays offers opportunities for educational, safety-focused product bundles and collaborations with safety organizations or educational institutions.

Growth Potential Operating within a revenue range of one to ten million dollars, SwimWays presents scalable sales opportunities in both the recreational water products sector and safety accessories, especially through its trusted brands and expanded retail reach.

Similar companies to SwimWays

SwimWays Tech Stack

SwimWays uses 8 technology products and services including Unpkg, Microsoft 365, jQuery, and more. Explore SwimWays's tech stack below.

  • Unpkg
    Content Delivery Network
  • Microsoft 365
    Email
  • jQuery
    Javascript Libraries
  • Klaviyo
    Marketing Automation
  • Oracle Dynamic Monitoring Service
    Miscellaneous
  • HTTP/3
    Web & Portal Technology
  • Microsoft IIS
    Web Servers
  • AddThis
    Widgets

SwimWays's Email Address Formats

SwimWays uses at least 1 format(s):
SwimWays Email FormatsExamplePercentage
FLast@swimways.comJDoe@swimways.com
90%
FirstL@swimways.comJohnD@swimways.com
6%
FirstLa@swimways.comJohnDo@swimways.com
2%
LFirst@swimways.comDJohn@swimways.com
2%

Frequently Asked Questions

Where is SwimWays's headquarters located?

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SwimWays's main headquarters is located at 5816 Ward Court Virginia Beach, Virginia 23455 United States. The company has employees across 3 continents, including North AmericaEuropeAsia.

What is SwimWays's phone number?

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You can contact SwimWays's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is SwimWays's official website and social media links?

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SwimWays's official website is swimways.com and has social profiles on LinkedIn.

How much revenue does SwimWays generate?

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As of January 2026, SwimWays's annual revenue is estimated to be $35M.

What is SwimWays's SIC code NAICS code?

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SwimWays's SIC code is 3089 - Plastics Products, Not Elsewhere Classified NAICS code is 31-33 - Manufacturing.

How many employees does SwimWays have currently?

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As of January 2026, SwimWays has approximately 73 employees across 3 continents, including North AmericaEuropeAsia. Key team members include Chief Financial Officer And Vice President Of Finance: B. B.Vice President Of Marketing: M. J.Vice President Pd/Eng: E. H.. Explore SwimWays's employee directory with LeadIQ.

What industry does SwimWays belong to?

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SwimWays operates in the Manufacturing industry.

What technology does SwimWays use?

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SwimWays's tech stack includes UnpkgMicrosoft 365jQueryKlaviyoOracle Dynamic Monitoring ServiceHTTP/3Microsoft IISAddThis.

What is SwimWays's email format?

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SwimWays's email format typically follows the pattern of FLast@swimways.com. Find more SwimWays email formats with LeadIQ.

When was SwimWays founded?

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SwimWays was founded in 1994.

SwimWays

ManufacturingVirginia, United States51-200 Employees

Based in Virginia Beach, Virginia, Swimways, a wholly-owned subsidiary of Spin Master (TSX: TOY; www.spinmaster.com), is a leisure and recreational water products manufacturer striving to make free time more fun through innovation. Swimways is rich in traditional values and is respected for the quality and integrity of its products and services. With distribution in over 20,000 storefronts, Swimways markets three unique brands: SwimWays®, Kelsyus®, and COOP®. The company's diverse staff is passionate about developing fun and engaging products for kids. Swimways is equally passionate about making sure kids are safe in and around the water and believes learning to swim is an important life skill.

In 2012, Swimways established National Learn to Swim Day, the third Saturday of May each year, dedicated to educating parents and children about water safety and the importance and benefits of learning to swim. Swimways has been helping kids learn to swim for over 50 years - longer than anyone else (except parents, of course!).

Our goal is simple: to continue to provide you with the most entertaining and fun products that feature the very best value, quality, style and innovation you have come to expect from the SwimWays, Kelsyus, and COOP brands.

Section iconCompany Overview

Headquarters
5816 Ward Court Virginia Beach, Virginia 23455 United States
Phone number
SIC Code
3089 - Plastics Products, Not Elsewhere Classified
NAICS Code
31-33 - Manufacturing
Founded
1994
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    SwimWays's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    SwimWays's revenue is estimated to be in the range of $1M$10M

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