Expansion in Services Swinburne Maddison LLP has recently expanded its service portfolio with the launch of smartHR, offering bespoke legal advice through a monthly retainer. This new service presents an opportunity for cross-selling and upselling to existing clients or targeting new businesses in need of HR legal guidance.

Strategic Hires The strategic hiring of experienced professionals like Helen Lyne, Akkelin Harris, and David Low reflects the firm's commitment to strengthening its capabilities. Leveraging these new talents and their networks can lead to potential business development opportunities, such as tapping into their client base or industry connections.

Industry Recognition With Swinburne Maddison LLP being consistently recommended in multiple practice areas and awarded top-tier positions, leveraging this industry recognition can be a compelling selling point. Highlighting these accolades in pitches and proposals can enhance the firm's credibility and attract new clients seeking high-quality legal services.

Competitive Differentiation The firm's focus on being contemporary, responsive, and offering forward-thinking legal services sets it apart in a competitive market. Emphasizing these unique selling points in marketing materials and conversations with prospects can help position Swinburne Maddison as a preferred choice for clients looking for innovative legal solutions.

Key Personnel Strength The appointment of Mary Foster and Craig Malarkey adds depth to the firm's commercial property and corporate teams. Leveraging the expertise and reputation of these key personnel can open doors to new business opportunities, especially in sectors where their specialized knowledge can make a significant impact.