Personalized Classes As an independent instructor partnered with a local dance organization, there is an opportunity to expand personalized dance offerings such as private lessons, wedding workshops, and specialized group classes to attract local residents and wedding clients.

Online Presence With a website built on WordPress and integrating multimedia platforms like YouTube, the company can leverage digital marketing and online booking to reach a broader audience beyond Salisbury, Maryland.

Market Expansion The company's focus on American-style ballroom dances and Latin dances positions it well to target both casual dancers and competitive enthusiasts, creating potential for workshops, events, and competitive training programs.

Tech Utilization The existing tech stack supports efficient online engagement and e-commerce; further enhancements like online class subscriptions or virtual lessons could open new revenue streams.

Local Collaborations Partnering with local venues and wedding planners offers opportunities to create exclusive packages and increase visibility among target demographics seeking dance instruction for special events.