Strategic collaboration Position SWITCH Materials as a collaborator for research centers and universities (e.g., Simon Fraser University) to access joint funding, shared facilities, and co-development opportunities for advanced optical materials and sensors.

High-value verticals Target industries such as molecular electronics, health sciences, optical filters, photochromic inks and smart fibers to tailor sales pitches around high-margin, niche applications where SWITCH’s proprietary switching materials offer unique advantages.

Small team leverage Leverage SWITCH’s compact team to propose rapid, modular pilot projects with low onboarding friction, emphasizing fast experimentation cycles, IP retention paths, and scalable manufacturing partnerships.

Academic partnerships Exploit proximity to 4D LABS and academic research ecosystems to offer sponsored research, contract development, and access programs that showcase SWITCH’s capabilities to potential large-scale customers.

Funding-ready opportunity Highlight potential for government and grant-backed initiatives in advanced materials, optics, and digital storage, proposing bundled funding and implementation plans to de-risk adoption by prospective buyers.