SYKY Email Format
Retail Apparel and FashionNew York, United States2-10 Employees
SYKY is developing a platform intended to reshape fashion by integrating digital design, physical garments, and augmented experiences. It targets the next generation of designers who operate in digital-first contexts and fosters a community for designers, collectors, and fashion enthusiasts, with its name drawing on the myth of Psyche. Based in Brooklyn, New York, SYKY sits within the retail apparel and fashion sector as a platform that blends fashion with technology rather than a traditional storefront. A notable recent development is the 2025 launch of a digital-first editorial project led by artistic director Nicola Formichetti. This initiative signals an emphasis on content and creative collaboration at the intersection of fashion and technology.