Industry Focus Mid-sized manufacturing and distribution focus with extensive Infor CRM SLX expertise. Opportunity to upsell ERP CRM integration, BI, and AI tooling to optimize sales-ops alignment.

Long-Term Stability 25+ years in business with a highly tenured team. Opportunity to position as a strategic, low-risk partner for mission-critical CRM/ERP projects and long-term support.

Partnership Network Long-standing Infor Channel Partner with access to Infor ecosystem and ERP environments. Potential to cross-sell complementary tools and services from partner ecosystem.

AI and Automation Practical AI and automation capabilities cited. Opens sales lead opportunities in automating marketing, sales, and reporting workflows for manufacturers and distributors.

Growth Signals Revenue range ($10M–$25M) and recent partnerships indicate scaling activity. Target upsell of upgrade paths, add-ons for Infor CRM SLX, and expanded BI/analytics or ERP integrations.