Healthcare Partnerships Syneos Health Communications operates within a healthcare-focused communications network and has recently partnered with The Harris Poll to study how audiences obtain healthcare information across media. This suggests opportunities to offer advanced audience insights, media strategy optimization, and cross-channel measurement to enhance client campaigns.

Empathy Engine The launch of Empathy Engine, a proprietary consumer data hub, indicates a capability to deeply segment and target healthcare audiences. This presents a sales angle for clients seeking more personalized, insight-driven communications and better alignment with patient and caregiver journeys.

Diversity & Equity Recent leadership hires focused on patient diversity and health equity highlight a commitment to inclusive storytelling and regulatory risk management. Potential upsell for clients needing DEI-centered strategies, compliant patient advocacy programs, and diverse creative concepts.

Awards & Prestige Recognition such as the Rx Club of New York Award of Excellence reinforces credibility in the agency’s advertising and public relations capabilities. This can be leveraged in proposals to secure larger brand spend, renew existing contracts, or justify premium pricing with evidence of proven impact.

Integrated Capabilities With services spanning advertising, PR, medical communications, managed markets, patient advocacy, and branding, the firm offers a holistic suite for lifecycle marketing. Sales opportunities exist to consolidate multiple brand initiatives under one partner for efficiency and cohesive messaging across channels.