Strategic Partnerships Synergent positions itself as a true partner to credit unions, offering managed services, core processing hosting, and an integrated suite of payments, digital banking, data-driven marketing, and consulting. This suggests cross-sell opportunities across core processing, digital banking enhancements, and marketing solutions.

Host Core Advantage They are a strategic host for Jack Henry Symitar core processing and have renewed long-term hosted core processing agreements with credit unions, indicating a preference for hosted/core services. Target expansions could focus on upselling additional hosted services, payment solutions, and modernization packages to existing and prospective clients.

Fraud & Security Recent partnership with Advanced Fraud Solutions to offer Positive Pay by AFS and TrueChecks highlights a growth area in fraud prevention. This provides a compelling angle to approach credit unions seeking enhanced security, fraud detection, and loss prevention integrated with Synergent’s offerings.

Digital & Marketing Expansion With new leadership inMarketing Strategy & Solutions and a track record of data-driven marketing services, there is an opportunity to upsell advanced digital banking features, targeted campaigns, and analytics-driven member engagement solutions to optimize growth for credit unions.

Growth Momentum A multi-year renewal with Bayer Heritage FCU, a major hosted core processing and digital services deal, plus notable awards and steady client acquisitions, signals strong market traction. This momentum can be leveraged to scale with additional credit unions through bundled solutions and leverage brand credibility in sales pitches.