Mid-market opportunity Synergy Electric operates in the electrical and electronic manufacturing space with a focus on contracting and likely project-based work. Target mid-market contractors and manufacturers in need of reliable electrical services, maintenance, and integration for growing projects in the Pacific Northwest.

Scale and growth With 11-50 employees and annual revenue in the 10–25 million range, they are positioned for expansion. Upsell services such as project management, maintenance contracts, and scalable electrical infrastructure solutions to support their growth trajectory.

Digital readiness Current tech stack includes Cloudflare, WordPress, MySQL, and Google Tag Manager, indicating a digitally accessible client base. Offer cloud-based project management, cybersecurity enhancements, and enterprise-grade collaboration tools to streamline operations and bidding processes.

Regional focus Located in Burlington, Washington, positioning opportunities with local and regional construction and utility projects. Prioritize regional public and private sector bids, city infrastructure upgrades, and utility integration initiatives in Washington state.

Competitive landscape Operate alongside companies with large employee bases and substantial revenue, suggesting a need for scalable, efficient electrical solutions, preventive maintenance programs, and strategic partnerships to differentiate through reliability and cost-effective delivery.