Targeted media intelligence Synoptos provides both software and dedicated analysts for media monitoring and measurement, presenting a selling point for customers seeking comprehensive, hands-on media insights to inform decision making and influence strategies.

Influencer mapping Leverage Synoptos' influencer mapping capabilities to offer clients structured influencer engagement plans, enabling clearer stakeholder pathways and amplified messaging across news and social channels.

SMB to mid-market focus With 51-200 employees and revenue in the low millions, Synoptos represents a mid-market profile that could upsell bundled services such as executive briefs and custom research to similar targets in regulated or high-visibility industries.

Narrow niche advantage Position Synoptos as a specialized provider backed by NSF funding history and prior acquisition, appealing to clients seeking credible, research-backed media intelligence and risk assessment capabilities.

Tech-enabled services Highlight the combination of software stack (WordPress, AWS, CloudFlare, analytics tools) and analyst support to offer scalable monitoring solutions with customizable dashboards and rapid delivery for time-sensitive media insights.