Data consulting needs Synthesis positions itself as a Creative Data Consultancy helping clients future-proof by turning data into actionable insights. This suggests sales opportunities with mid to large enterprises looking to unlock strategy from data, including audience segmentation, cultural alignment, and futures planning.

Global footprint With offices in Singapore, New York, and London, Synthesis serves a global or multi-regional client base. Target prospects with cross-border data initiatives, regional expansion, or multinational marketing programs that require consistent data strategy and cultural storytelling.

Audience and culture focus Their three focus questions on audiences, culture narratives, and futures indicate opportunities in marketing analytics, brand positioning, and scenario planning. Sales efforts can highlight services around audience insights, cultural intelligence, and forecasting to inform growth strategies.

Tech-enabled services The tech stack includes cloud, databases, analytics, and web technologies (PostgreSQL, Google Analytics, Gatsby, etc.), signaling capability to support data pipelines, measurement, and digital experience optimization. Upsell to clients needing data infrastructure, analytics dashboards, or performance tracking.

Growth and partnerships Revenue range suggests a growing mid-market firm with potential for scalable engagements. The small funding amount may reflect client-funded projects or lean operations; there is potential to pitch expanded services, retainer-based programs, or strategic partnerships with larger agencies seeking specialized data consulting.