Strong Revenue Base With an annual revenue ranging from $10 million to $50 million, Syracuse University Athletics presents a significant market opportunity for sponsorships, merchandise, and digital advertising partnerships, particularly targeting their diverse fan base and alumni network.

Community Engagement Their active partnerships with organizations like Mothers Against Drunk Driving and community banks demonstrate a commitment to social responsibility and community programs, offering potential collaboration avenues for CSR initiatives and health promotion campaigns.

Technological Adoption Utilizing a tech stack that includes Salesforce Marketing Cloud, Google Analytics, and YouTube indicates a focus on digital engagement and data-driven marketing, opening opportunities for targeted advertising, sponsorship integrations, and content partnership solutions.

Expanding Athletics Staff Recent hires of coaching staff and assistant coaches reflect ongoing program development and investment, providing opportunities to support training and development services, sports technology solutions, or athlete wellness programs.

Diverse Stakeholder Network With a broad employee base and collaborations across educational institutions and sports organizations, there is potential to offer tailored B2B services such as enterprise solutions, event sponsorships, and cross-promotion across multiple sports and community events.