Insights

Niche Market Focus SYRO operates within a specialized segment of retail apparel, catering to queer and gender non-binary communities through bold, politically charged fashion statements. This unique positioning presents sales opportunities with advocacy groups, pride organizations, and niche fashion retailers seeking authentic, culturally resonant products.

Brand Identity Strength With a strong, politically motivated brand identity centered on challenging societal norms and celebrating femininity, SYRO can be approached for collaborations, exclusive collections, or licensing deals with brands and entities aligned with social activism, diversity, and inclusion initiatives.

Design and Cultural Inspiration Inspired by real-life queer experiences and feminist motifs, SYRO’s designs appeal to consumers valuing authenticity and subversion. This opens opportunities for partnerships with platforms, events, and media channels focused on LGBTQ+ advocacy, arts, and culture to expand visibility and sales channels.

Digital Engagement Infrastructure Utilizing a tech stack that includes Facebook Pixel, Apple Pay, PayPal, and Adobe Fonts suggests a modern e-commerce setup that can be targeted for digital marketing campaigns, influencer collaborations, and retargeting strategies aimed at fashion-forward and socially conscious demographics.

SYRO Tech Stack

SYRO uses 8 technology products and services including Facebook Pixel, Stimulus, Choices, and more. Explore SYRO's tech stack below.

  • Facebook Pixel
    Analytics
  • Stimulus
    Javascript Frameworks
  • Choices
    Javascript Libraries
  • PayPal
    Payment Processing
  • Apple Pay
    Payment Processing
  • X-Content-Type-Options
    Web & Portal Technology
  • Adobe Fonts
    Web Fonts
  • Facebook
    Widgets

Media & News

SYRO's Email Address Formats

SYRO uses at least 1 format(s):
SYRO Email FormatsExamplePercentage
First@shopsyro.comJohn@shopsyro.com
50%
First@shopsyro.comJohn@shopsyro.com
50%

Frequently Asked Questions

Where is SYRO's headquarters located?

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SYRO's main headquarters is located at 1027 Grand Street Brooklyn, New York 11211 United States. The company has employees across 2 continents, including North AmericaSouth America.

What is SYRO's stock symbol?

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SYRO is a publicly traded company; the company's stock symbol is SYRS.

What is SYRO's official website and social media links?

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SYRO's official website is shopsyro.com and has social profiles on LinkedIn.

What is SYRO's NAICS code?

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SYRO's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does SYRO have currently?

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As of March 2026, SYRO has approximately 9 employees across 2 continents, including North AmericaSouth America. Key team members include Malabar: J. A.. Explore SYRO's employee directory with LeadIQ.

What industry does SYRO belong to?

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SYRO operates in the Retail Apparel and Fashion industry.

What technology does SYRO use?

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SYRO's tech stack includes Facebook PixelStimulusChoicesPayPalApple PayX-Content-Type-OptionsAdobe FontsFacebook.

What is SYRO's email format?

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SYRO's email format typically follows the pattern of First@shopsyro.com. Find more SYRO email formats with LeadIQ.

When was SYRO founded?

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SYRO was founded in 2015.

SYRO

Retail Apparel and FashionNew York, United States2-10 Employees

Dismantling, Rejecting, Eradicating & Subverting Systems

A call to challenge societal norms with fashion & attitude. SYRO’s on a mission to inspire queer expression as political action one outfit at a time.

Serving everybody who dares to D.R.E.S.S.

SYRO, headquartered in NYC, has been deploying weapons of mass feminization around the world since 2016. Founded by Henry Bae and Shaobo Han, SYRO emerged from their shared desire for high heels in large sizes.

Our name SYRO—pronounced SEE-RO—finds its roots in the Ancient Greek word anasyromenos, an artistic motif that portrays figurines of femme goddesses lifting their skirts to reveal a phallus. The exposed genitalia was believed to grant good luck and ward off the evil eye. (P.S. Flip over your SYRO heels for our tribute.)

At the beating heart of SYRO is the mission to carve out space for folks to celebrate their femininity and reject traditional masculinity, whether that’s on the street, the subway, for the likes, or even just in bedrooms. SYRO shoes have stomped red carpets and the steps of the Met Gala, carrying with them an inherently political perspective. Our designs are inspired by the true-to-life experiences of queer folks all around the world, and we’re also proud to employ queer teams & talent.

Whatever has brought you to SYRO, thank you for your support. Queer and gender non-binary communities today are the legacies of our fearless ancestors and elders who blazed the trail we continue to tread.

Section iconCompany Overview

Headquarters
1027 Grand Street Brooklyn, New York 11211 United States
Stock Symbol
SYRS
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2015
Employees
2-10

Section iconFunding & Financials

  • $10M$25M

    SYRO's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    SYRO's revenue is estimated to be in the range of $10M$25M

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