SYRO
Retail Apparel and FashionNew York, United States11-50 Employees
SYRO is a retail apparel brand based in New York City, founded by Henry Bae and Shaobo Han in 2016. The company centers its work on fashion as a form of political and personal expression, aiming to create space for gender nonconforming and queer communities through its footwear and design ethos. Operating in the retail apparel and fashion industry, SYRO emphasizes inclusivity and representation, employing queer teams and drawing inspiration from the experiences of queer individuals worldwide. Its products are positioned as provocative and statement-making, with a focus on challenging traditional notions of masculinity and femininity. The brand markets itself as accessible to anyone who engages with its aesthetic and message, including high-profile spaces like red carpets and notable venues such as the Met Gala. SYRO is headquartered in Brooklyn, New York, and maintains a focus on delivering fashion that intersects with social and political expression. A recent development note: the company has continued to evolve its branding and outreach within its niche by highlighting its mission and community roots through its online presence and events.
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