Niche SMB Focus Targeting small IT services firms in coastal markets with lean teams presents an opportunity to offer cost-effective managed services, cloud optimization, and security hardening tailored for 2-10 employee shops like T Rex Computers.

Tech Stack Alignment With a lightweight WordPress and PHP stack plus MySQL, there is potential to upsell hosting, website security, performance optimization, and database management services to improve reliability and page load speeds.

Digital Presence A strong online footprint via a WordPress-based site suggests opportunities for SEO enhancements, content marketing services, and local search optimization to attract more business from Myrtle Beach and surrounding areas.

Revenue Growth Potential Revenue under one million indicates room for expansion through vendor partnerships, recurring managed IT services, and strategic add-ons like remote monitoring, cybersecurity, and backup solutions.

Competitive Benchmarking Size and revenue comparisons to larger retailers highlight a need for scalable service packages and clear value messaging to stand out in a crowded market while maintaining personalized, small-business support.