Custom Veterinary Tech Leverage their existing tech stack (Wix, WordPress, Microsoft 365, Google Cloud) to offer integrated marketing automation, booking enhancements with Sirvoy, and cloud-based practice management add-ons tailored for small equine clinics.

Growth Opportunity With revenue under $1M and a small team, position scalable services such as remote marketing support, social media management, and cost-efficient cloud-based collaboration tools to support growth without significant headcount increases.

Online Presence They rely on multiple platforms (Wix, WordPress, Wix eCommerce)—offer unified website optimization, SEO, online appointment flows, and eCommerce enhancements to boost online visibility and patient acquisition.

Cost-Effective Solutions Given limited staff, propose turnkey IT and digital marketing packages, including security monitoring (Sentry) and lightweight analytics, to reduce operational burden and improve data-driven decisions.

Competitive Positioning Benchmark against mid-sized competitors and propose scalable service tiers that support gradual expansion, such as practice management integrations, client communications, and telehealth-ready solutions for equine patients.