3D Efficiency Target mid-market architectural firms or solo practitioners looking to streamline design-to-build workflows by offering integrated Revit-driven 3D modeling that reduces construction bottlenecks and accelerates takeoffs.

Accurate Takeoffs Position as a solution for accurate material quantification and waste reduction, highlighting one-click takeoffs for bricks, stone, stucco, roof, and automatic deductions for openings to help clients save on materials and avoid theft or damage.

Cost Neutral Leverage the pricing message that Revit-based 3D workflows can cost the same or less than current plans while delivering superior accuracy and client WOW factor, appealing to budget-conscious firms.

Tech Enablement Cross-sell to firms already using or considering Revit and BIM workflows by emphasizing seamless updates to elevations, floor plans, schedules, and live collaboration to improve proposal quality and client presentations.

Growth Fit Target small teams and boutique firms in Architecture and Planning with revenues in the low to mid-range and potential to scale, highlighting scalable 3D capabilities that support larger, more complex projects as they grow.