Expanding Product Offerings Tails.com’s recent launch of a pet-friendly garden border collection and collaboration with outlets like Coolstays indicates a willingness to diversify their product range and enhance brand experiences, creating opportunities to cross-sell complementary pet and lifestyle products.

Strong Market Presence With scaling operations across the UK and Europe and a significant revenue basis between 25 to 50 million dollars, Tails.com demonstrates robust market traction, making it an attractive partner for brands looking to expand into or strengthen in the pet food subscription and pet lifestyle sectors.

Sustainability Commitment Achieving B Corp certification reflects their dedication to social and environmental standards, appealing to consumers and partners who prioritize sustainability, which can be leveraged to promote eco-conscious product collaborations.

Strategic Partnerships Recent collaborations with VetHelpDirect and other brands highlight Tails.com’s network and influence within the pet care and lifestyle markets, presenting opportunities for joint marketing campaigns and bundled offerings to target engaged pet owners.

Innovative Customer Engagement Launching interactive campaigns such as the ‘Fetch of The Day’ van and seasonal products like the 2025 Advent Calendar shows their focus on engaging pet owners creatively, opening avenues for personalized promotions and subscription upselling based on seasonal or special occasion themes.