Strategic Partnerships Leverage ongoing retail and community partnerships with Giant Eagle, Casey's General Stores, and K9s For Warriors to co-create co-branded promotions, sponsored events, and exclusive SKUs that drive cross-sell opportunities and increased shelf presence.

Product Portfolio Capitalize on recent launches such as Popwell prebiotic soda and Sparkling Ice LIFE SAVERS variants to target health-conscious and novelty-seeking segments in both mass and specialty retailers, while exploring private-label collaborations with retailers seeking innovative zero-sugar options.

Strategic Growth Highlight double-digit growth momentum and the leading position of Sparkling Ice as America’s #1 sparkling water to drive expansion into new markets and channels (grocery, club, convenience) with tailored, region-specific promotions and in-store tastings.

Sustainability & Impact Position sustainability-focused messaging and Rain Maker culture as a differentiator to secure partnerships with retailers and brands prioritizing ESG, enabling co-branded sustainability campaigns and cause-marketing opportunities.

Digital & Tech Enablement Offer deeper data-enabled collaborations using the company’s tech stack (Azure AD, MuleSoft, cloud-based analytics) to implement integrated refreshment programs, loyalty tie-ins, and collaborative digital marketing, optimizing promotional ROI for retailers.