Target Orthodox Market TAN Books specializes in orthodox traditional Catholic publishing with a mission to help people become saints. This suggests a receptive audience for devotional, liturgical, and dogmatic theology titles, audiobooks, and faith formation resources to boost sales through church communities, Catholic schools, and faith-based organizations.

Audio and Ebook Expansion Recent news indicates plans to launch a premier Catholic audio and ebook app and revive classic works through TAN Resurrection. This presents opportunities to upsell bundled digital libraries, subscription models, and educator/student access passes to parishes, universities, and catechetical programs.

Digital Marketing Stack Utilizes Amplitude, Crazy Egg, Segment, Klaviyo, and other tools, signaling data-driven marketing and customer segmentation. Leverage retargeting, email automation, and personalized content to convert prospects within Catholic communities and convert prospects from related religious retailers.

Mid-market Scale Revenue range and employee count place TAN Books in the mid-market segment with peers like Sophia Institute Press and Liguori Publications. This indicates potential for scalable B2B partnerships with Catholic schools, dioceses, and book distributors seeking durable, mission-aligned publishing catalogs.

Cross-sell in Education Past initiatives like RCIA program access and devotionals suggest potential to cross-sell catechetical curricula, study guides, and audio/video learning resources to catechists, parishes, and Catholic educational programs, expanding both direct and partner-based revenue streams.