Golf Program Growth Leverage the newly appointed Director of Golf Operations to promote bundled golf packages, corporate outings, and member events to local businesses and regional associations.

Event Diversification Capitalize on ongoing and upcoming events such as G.O.A.T. Awards and Tacos & Tequila Crawl by offering sponsorships, catering partnerships, and exclusive venue holds for corporate retreats.

Luxury to Leisure Position the resort as a multi-amenity destination for corporate offsites that blend meeting spaces, fine dining, and unique experiential activities around Lake Texoma to drive longer stays.

Digital Footprint Audit and optimize digital channels (Google Ads, Simpli.fi, Wix, Mailgun) to run targeted campaigns toward mid-market and regional enterprises seeking venue spaces, leveraging existing tech stack for seamless inquiries.

Financial Fit Target companies in the mid-market segment with event budgets in the tens of millions range; propose all-inclusive conference packages and seasonal promotions to improve average deal size and occupancy rates.