Influencer Marketing Automation Platform TapInfluence offers a powerful influencer marketing automation platform, TapFusion, providing brands with the capability to monitor real-time performance and analytics to enhance their influencer marketing campaigns.

Strategic Partnership with Nielsen Catalina Solutions Through a partnership with Nielsen Catalina Solutions, TapInfluence has proven that influencer marketing delivers a remarkable 11 times the ROI of other forms of digital advertising. This key insight could be leveraged in sales pitches to showcase the effectiveness of their platform.

FTC Compliance Tool Launch TapInfluence's launch of The FTC Auditor, an automated compliance tool for influencer marketing and social media, demonstrates their commitment to regulatory standards. This feature can be highlighted during sales discussions to emphasize brand safety and compliance capabilities.

Recent Acquisition by IZEA, Inc. Being acquired by IZEA, Inc., TapInfluence now operates as a wholly owned subsidiary. This presents a potential sales opportunity through cross-selling their influencer marketing platform to IZEA's existing client base and vice versa.

Revenue and Funding Growth Potential With a revenue between $0 - 10M and funding of $14M, TapInfluence shows potential for growth and scalability. Sales development representatives can capitalize on this by offering tailored solutions to new and existing clients to drive revenue growth.