Sponsorship Growth Leverage four large Midwest expos to expand sponsorship packages, including premium booths, on-site activations, and cross-channel digital exposure for pre-event, live, and post-event campaigns.

Digital Partnerships With an active ad tech stack (DFP, Google Analytics, Google Tag Manager, Facebook Pixel, Quantcast), there is a clear path to offering data-driven advertising services, audience targeting, and enhanced measurement for sponsors and exhibitors.

Publishing Synergies Publishing outdoor books creates cross-sell potential with sponsors and exhibitors through branded content, bundled expo offerings, and opportunities for digital products or e-commerce tied to event attendance.

Expansion Readiness The scale and multi-state reach of their expos open doors for hybrid or virtual components, livestream sessions, on-demand content, and partnerships with national brands to extend attendance and sponsorship beyond physical days.

Strategic Partnerships Leadership ties and prior partnerships suggest openness to strategic collaborations, including agency partnerships and co-branded campaigns that broaden reach for advertisers and sponsors.