Strategic Partnerships TargetSmart has established strategic partnerships with industry leaders like Magnite, Comscore, and Tru Optik, enabling turnkey data-driven political advertising solutions. Leveraging these partnerships can open doors for cross-selling opportunities and collaborative campaigns.
Diverse Tech Stack With a diverse tech stack including Looker, LiveRamp, Django, and more, TargetSmart showcases adaptability in utilizing cutting-edge technologies. Highlighting the tech stack's capabilities can position the company as a technology-forward solution provider, attracting clients seeking innovative tools.
Expansion & Acquisition Through acquisitions like Integral Resources Inc. and launches of services like the TargetEarly dashboard, TargetSmart demonstrates a commitment to expanding its offerings in the political data space. Leveraging these expansions can lead to upselling opportunities to existing clients and attract new segments.
Data-Driven Campaigns TargetSmart specializes in creating highly-integrated and timely digital advertising campaigns based on current voter insights and political developments. Emphasizing the effectiveness of data-driven campaigns can appeal to clients looking for targeted and impactful marketing strategies.
Competitive Landscape When compared to similar companies like i360, PDI, and Civis Analytics, TargetSmart stands out with its unique blend of consumer and political data expertise. Positioning this differentiation can give the company a competitive edge and attract clients seeking specialized data solutions.
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