Strategic Partnerships TargetSmart has established exclusive partnerships with companies like Magnite and Tru Optik, providing turnkey data-driven advertising solutions for political campaigns. Leveraging these partnerships can expand sales opportunities by offering unique and effective targeting options to potential clients.

Integrated Campaigns By launching highly-integrated and timely digital advertising campaigns based on up-to-date voter insights, TargetSmart enables organizations to optimize their outreach strategies. Highlighting the effectiveness of such campaigns can attract clients looking for comprehensive and impactful marketing solutions.

Acquisition Growth TargetSmart's acquisition of Integral Resources Inc. signifies a strategic move towards broadening its service offerings in the political data and fundraising sector. Leveraging the expanded capabilities post-acquisition can open up new sales avenues and attract clients seeking end-to-end solutions.

Innovative Product Launch The upcoming launch of the TargetEarly dashboard demonstrates TargetSmart's commitment to innovation and providing unique tools for tracking early voting data. Promoting this product as a valuable resource for political campaigns can capture the interest of potential clients seeking cutting-edge election monitoring solutions.

Progressive Campaign Targeting The integration between TargetSmart and comScore for democratic and progressive campaign targeting positions the company as a preferred choice for organizations aligned with these causes. Emphasizing the precision and effectiveness of such targeting options can attract clients looking to engage with specific political demographics.