Growing Product Line Tatami Fightwear's recent launch of innovative product ranges such as the SS20 no-gi series and the Zero G V4 BJJ GI indicates a commitment to expanding their product offerings, presenting opportunities to upsell and cross-sell complementary gear to existing customers.

Market Community Engagement With a focus on building a strong community around #TeamTatami and supporting charities like REORG, there is potential to develop branded merchandise or exclusive collaborations that resonate with engaged sport and charity supporters.

Digital Presence Optimization Utilizing a robust e-commerce platform powered by Magento and targeted digital tools like Mailgun and modern web technologies, there are opportunities to enhance customer engagement, personalized marketing, and direct sales channels.

Strategic Partnerships Collaborations such as the licensing deal with Global Merchandising Services illustrate a pathway to expand product lines and increase market reach through licensed apparel and special collections, appealing to niche segments.

Industry Growth Potential Operating within the global combat sports industry, which features key competitors with significantly higher revenues, Tatami can leverage its niche focus and innovative product development to attract new customers and expand into emerging markets.