Innovative Product Range Tattered Angels specializes in water-based dye products like Glimmer Mist, which can be applied to various surfaces including wood, plastic, fabric, and paper. This versatility presents opportunities for cross-selling additional craft supplies, stencils, stamps, and embellishments to their existing customer base.

Recent Product Launches The company recently expanded its color offerings with the launch of Golden Lime and Dark Vintage Green Glimmer Mist shades, indicating a focus on diversifying their palette. This ongoing product development could be leveraged to introduce complementary supplies or themed craft kits to attract hobbyists and professionals alike.

Niche Market Focus Operating within the craft and hobby industry with a niche product line, Tattered Angels targets a dedicated segment of creative artisans. Engaging this community through workshops, collaborations, or exclusive colors can foster brand loyalty and open up opportunities for premium product lines.

Digital Engagement The company's use of modern digital platforms like WordPress and MailChimp suggests an active online presence. Leveraging their digital channels for targeted marketing campaigns, tutorials, and user-generated content can increase product adoption and drive sales growth.

Potential Market Expansion With a relatively small team and a focused product niche, there is potential for scaling through strategic partnerships, retail distribution, or licensing opportunities. Identifying retail partners or craft stores interested in exclusive lines could facilitate expansion into new markets or regions.