Product Innovation Taylored Expressions actively expands its product line with new releases such as wedding themes, stencils, pastes, and personalized stamps, indicating opportunities to cross-sell related crafting accessories and customized products to existing customers.

Market Diversification The company distributes its products through independent craft stores nationwide and globally, suggesting potential for expanding dealer partnerships or exploring online marketplaces to boost sales reach.

Digital Engagement With a robust online presence and active blog updates highlighting product launches and creative projects, there is potential to leverage digital marketing strategies further, including targeted ads and social media campaigns to attract a broader customer base.

Customer Personalization Launching a site like TE Made for Me shows a focus on personalized products, creating opportunities to upsell custom design services or exclusive stamping options to hobbyists seeking unique, tailored crafting experiences.

Growth Potential Although currently small with revenue under 1 million dollars, the company's focused product innovation and online expansion efforts suggest there are significant growth opportunities by tapping into niche markets within the crafting industry.