Community Focus TBA Credit Union's strong local presence in Traverse City and its commitment to serving Michigan residents present opportunities to offer tailored financial products and technology solutions that enhance community engagement and member experiences.

Leadership Expansion Recent hires of experienced leaders in branch experience, commercial lending, and mortgage management indicate potential for upselling advanced digital banking, loan management platforms, and member engagement tools.

Digital Presence With an active technology stack including Google Fonts, Bootstrap, and analytics tools, TBA Credit Union shows openness to further digital transformation initiatives such as customer relationship management systems, online loan processing, or data analytics services.

Growth Potential Revenue between 25 million and 50 million, alongside strategic regional partnerships like Michigan Saves, suggest opportunities to introduce new financial technology solutions, eco-friendly financing programs, or enhanced savings products to expand their service offering.

Competitive Landscape Operating among similarly sized regional credit unions with revenues in the 25 to 50 million range, TBA Credit Union can benefit from competitive insights and innovative financial tools to differentiate itself and strengthen member loyalty.