Community Engagement TBA Credit Union has a strong local presence in Traverse City with a dedicated team of up to 200 employees, indicating opportunities to offer platform solutions that enhance community-driven banking and member engagement initiatives.

Growth Focus Recent hires of leaders in branch experience, commercial lending, and mortgage management suggest the credit union is actively expanding its service offerings and operational capacity, creating potential for sales in core banking systems, loan processing tools, and customer experience platforms.

Digital Enablement The use of modern web technologies and digital tools like Google Fonts, Bootstrap, and analytics platforms points to a digital-forward approach, opening opportunities to introduce innovative fintech integrations and data-driven customer insights solutions.

Financial Expansion With revenues estimated between 25 and 50 million dollars and a focus on diversified financial services including investments and loans, there is potential for cross-selling advanced financial products, asset management services, and risk management solutions.

Strategic Partnerships Collaborations like the recent partnership with Michigan Saves highlight the credit union’s openness to strategic alliances, presenting prospects for vendor partnerships, green financing solutions, and sustainable banking products to support their community and environmental initiatives.