Distributor Growth Target distribution partners in the automotive refinish and maintenance sectors with emphasis on low VOC solvent-based coatings and a broad line of related consumables, leveraging TCI’s tailored product approach and strong pricing after 45 years in the market.

Bedliner Expansion Capitalize on the recent Shield Bedliner release by pursuing partnerships with body shops, fleet services, and off-road/utility vehicle segments that require durable 2K urethane coatings, offering co-branded marketing and technical support.

Low VOC Advantage Highlight the company’s commitment to low VOC products to attract customers and distributors focused on regulatory compliance and sustainability, presenting a value proposition for environmental programs and green fleets.

Digital & Reach Leverage the existing tech stack (Squarespace, WordPress, Shopify, Open Graph) to optimize e-commerce and distributor onboarding, and propose digital marketing and CRM partnerships to accelerate channel sales and lead generation.

Strategic Partnerships Propose collaborations with larger aftermarket distributors and paint can/consumables suppliers to expand product reach, benefiting from TCI’s logistics proximity (railcar solvent storage and tank farm) to enhance supply reliability for partners.