Vertical Focus Identify manufacturers with complex product configurations as primary target segments, including industrial equipment, automotive, aerospace, and high-tech where CPQ plus design automation delivers meaningful quote acceleration, error reduction, and enhanced customer experience.

End-to-End CPQ Position Technicon as an end-to-end configure-sell-design solution that not only configures options but also generates documents, drawings and 3D CAD models to streamline sales, engineering and operations workflows.

CAD Documentation Upsell Leverage the Design Automation capability to upsell to CPQ customers who need automatically generated documents and CAD outputs, increasing deal size and time-to-value.

Microsoft Integration Highlight integration capabilities with Microsoft 365 and other enterprise web technologies to fit into customers' existing workflows; explore partnerships with Microsoft ecosystem players to reach target manufacturers.

Operational Efficiency ROI Emphasize how the platform streamlines sales and operations to reduce risk and shorten cycles, aligning with buyers seeking cost savings and improved delivery reliability.