Strategic Expansion The Purple Guys has demonstrated significant growth through multiple strategic acquisitions across Texas and other regions, indicating their active pursuit of market share expansion and increased service capacity in the mid-sized business sector.

Rebranding and Recognition Following their rebranding from Technology Pointe to The Purple Guys, the company has strengthened its brand presence and positioned itself for broader market recognition, presenting opportunities to upsell integrated managed IT services.

Market Focus on SMBs With a revenue range of 1 to 10 million dollars and a targeted focus on small and mid-sized businesses, the company is a prime candidate for offering scalable IT solutions, cybersecurity, and cloud services tailored to SMB needs.

Growth through Acquisitions Their recent acquisitions of MSPs like MBS Secure, Advantex, and others underscore a growth strategy centered on expanding technical capabilities and customer base, providing upsell opportunities for cybersecurity, data protection, and managed services.

Industry Positioning As part of the larger Ntiva organization, The Purple Guys are positioned within a competitive landscape of managed IT service providers, making targeted outreach for specialized solutions like proactive security, SEO-driven marketing tech, and emerging IT innovations a promising approach.