Recent Acquisition Tecnica Group's acquisition of Rollerblade Inc. in 2003 presents an opportunity for cross-selling products and leveraging the brand's reputation in the inline skating market.

New Leadership With the appointment of Giovanni Zoppas as CEO and General Manager in 2021, sales teams can explore new strategic directions and partnerships under fresh leadership.

Strategic Hiring The recruitment of Rob Phillips as the North American Business Unit Director for Tecnica Footwear in 2020 indicates a focus on the North American market, offering a chance to strengthen relationships and expand market share in the region.

Product Innovation Recognition Tecnica Group's award-winning products, such as the Tecnica shoe receiving the PRODUCT OF THE YEAR prize at ISPO 2018, provide a competitive edge and can be leveraged to drive sales through highlighting product excellence.

Competitive Landscape By understanding the landscape of similar companies like Nordica, HEAD, and Atomic, sales teams can adjust their strategies to differentiate Tecnica Group's offerings and capture a larger market share.