Microscopy Focus Target customers in academia and industry requiring advanced microscopy capabilities such as SEM, TEM, AFM, confocal, and light microscopy. Emphasize Ted Pella’s specialized instruments and consumables as essential for Biology, Materials Science, Nanotechnology, and Semiconductor research.

Graphene & SiN Films Leverage recent product launches of PELCO Graphene TEM Support Films and Silicon Nitride Support Films to approach electron microscopy facilities and R&D labs seeking high-quality sample support and imaging performance enhancements.

CDMS & Standards Highlight Pelcotec CDMS series Critical Dimensions Magnification Standard as a differentiator for labs needing precise dimensional metrology in SEM workflows, opening upsell opportunities for calibration, quality assurance, and training services.

Growth through Acquisition Note past asset acquisition of South Bay Technology assets as an indicator of strategic expansion potential; position Ted Pella as open to partnerships or accretive acquisitions to broaden product lines and manufacturing capabilities.

SME Target & Growth With revenue under $1M and a focus on a broad, niche set of microscopy markets, pursue tiered SMB outreach and co‑marketing with distributors to accelerate geographic and vertical market penetration in universities, private labs, hospitals, and government labs.