Strong Industry Presence Tekra operates within the plastics manufacturing sector, specializing in high-performance coated polymer films across multiple markets including industrial graphics, medical, and opto-electrical, indicating opportunities to target diverse industry segments for expanded product sales.
Innovative Product Launches Recent product developments such as textured weatherable polyester films, antimicrobial films, and anti-glare coatings demonstrate Tekra's focus on innovative solutions that can appeal to clients seeking advanced protective and functional film options, opening avenues for upselling premium and specialty products.
Recent Strategic Partnerships Partnerships with industry leaders like DuPont Teijin Films and HP suggest a strong emphasis on collaborative growth and technological development, which can be leveraged to identify joint sales initiatives and co-marketing opportunities targeting high-end industrial and printing markets.
Technology Integration Tekra's utilization of advanced tech stack tools such as Google Conversion Tracking, New Relic, and Drupal indicates a sophisticated approach to digital marketing and customer engagement, offering channels for targeted outreach and data-driven sales strategies for specific market segments.
Market Recognition and Visibility Being recognized as a top 50 company and expanding digital features like live chat demonstrates Tekra's commitment to growth and customer service, highlighting potential opportunities for sales personnel to approach a reputable and innovative company open to new collaborations and supply chain partnerships.