Strategic Partners Tekra operates as a distributor for major brands including DuPont Teijin Films, 3M adhesives, and Sabic Lexan, backed by the Mativ Brand. This broad supplier ecosystem enables cross-sell opportunities and integrated film, coating, and tape solutions for industrial graphics, medical, and opto-electrical customers. Targeted sales motions include consolidating suppliers for OEMs and procurement teams seeking one-stop access to high-performance materials.

Healthcare Electronics Tekra’s portfolio includes antimicrobial Marnot films and anti-glare AM Economy polyester films, plus protective polyester offerings for insulation and touchpoints. This positions them to win opportunities in healthcare devices, public-facing medical equipment, and electronic displays needing surface protection and sanitation. Sales plays include approaching medical device manufacturers, healthcare providers, and electronics OEMs with protection, cleanliness, and longevity solutions.

Customization & Innovation The company expands with textured ProTek Weatherable Polyester lines and custom surface treatments, offering varying thicknesses and print receptive or scratch-resistant coatings. This enables tailored film solutions for signage, consumer electronics, medical devices, and opto applications. Business development ideas include targeting customers requiring spec-compliant, customized films with textures, antimicrobial features, or anti-glare properties.

Digital Engagement Tekra has invested in digital tools such as live chat and maintains an active presence at industry events like Printing United Expo. This supports faster engagement, quote turnaround, and a robust lead generation pipeline. Sales approach: leverage online channels to capture and convert inquiries, supplement with event-driven outreach for enterprise accounts.

Mid Market With mid-market scale of 201-500 employees and revenue in the 25-50 million range, Tekra operates from New Berlin, Wisconsin, serving North America with a reliable supply of high-performance films and coatings. This footprint is conducive to long-term contracts, volume commitments, and cross-brand distribution opportunities for OEMs and distributors.