Sustainability Premium Opportunity to position Fortum’s sustainable energy leadership to customers who previously valued 100% renewable and fossil-free electricity from Telge Energi, emphasizing continuity of green energy commitments under the Fortum umbrella.

Strategic Acquisition Leverage the 2023 acquisition by Fortum and the 2024 brand integration to offer bundled energy solutions, cross-sell Fortum’s broader portfolio (hedging, solar, EV charging) to Telge Energi customers.

Customer Loyalty Advantage Telge Energi historically boasted high customer satisfaction; use this as a case to upsell value-added services such as energy management tools, usage insights, and premium support propositions under Fortum.

SMB Focus With a small to mid-size employee base, target Telge Energi’s customer segment among local businesses and municipalities that require reliable, renewable energy contracts and tailored tariff options.

Technology Enablement Utilize Fortum’s broader tech capabilities and platform integrations (e-commerce, billing, analytics) to modernize customer experience, offering seamless onboarding, transparent pricing, and smart energy solutions.