Temecula Valley Winegrowers Association

WineriesCalifornia, United States2-10 Employees

Temecula Valley Winegrowers Association (TVWA) is a nonprofit trade association and the collective marketing and advocacy organization representing wineries and vineyards across Temecula Valley Wine Country.

We are responsible for driving regional visibility, strengthening brand perception, and supporting long-term growth through strategic marketing, industry partnerships, and collaborative initiatives.

As one of Southern California’s most dynamic and evolving wine regions, Temecula Valley continues to gain momentum for its diverse varietals, Mediterranean climate, and immersive wine country experiences. TVWA works to ensure the region’s story is told thoughtfully, consistently, and at scale—both within the wine industry and beyond.

Our work includes:
• Regional and destination marketing
• Industry partnerships and B2B collaboration
• Media relations and brand storytelling
• Signature programs and consumer engagement initiatives
• Insights and resources that support winery growth

As a nonprofit organization, we collaborate with wineries, hospitality and tourism partners, regional organizations, and industry peers who share a commitment to elevating Temecula Valley as a respected California wine destination.

Follow us for insights on wine tourism, destination marketing, industry trends, and the collaborative efforts shaping the future of Temecula Valley Wine Country.

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