Award-Winning Recognition Tennessee Aquarium has been recognized as the nation's best aquarium in multiple polls, indicating a strong reputation and appeal among visitors. Leveraging this prestigious recognition can create sales opportunities through increased visitor attendance, sponsorships, and partnerships.
Strategic Partnerships The recent partnerships with Window World, Cdmfun, and the Creative Discovery Museum offer avenues for collaborative marketing initiatives and joint promotional events. Utilizing these partnerships can lead to cross-promotion opportunities, reaching new audiences and driving ticket sales.
Media Presence With the hiring of a new media coordinator, Alison Pryor, Tennessee Aquarium is poised to enhance its media presence and outreach efforts. Leveraging this enhanced media strategy can result in increased brand visibility, promotional opportunities, and ultimately drive ticket sales.
Educational Grant Support Receiving a $20,000 grant from the American Water Charitable Foundation demonstrates a commitment to educational activities. Leveraging this grant support in marketing campaigns highlighting educational initiatives can attract school groups, families, and educational institutions, translating into increased admission sales.
Sustainability Storytelling Positioning the Tennessee Aquarium's sustainability-focused narrative that connects the journey of water from mountains to the sea can appeal to eco-conscious visitors and organizations. Building sales strategies around this narrative can attract environmentally-minded individuals, leading to increased memberships, donations, and merchandise sales.