Tourism Growth Position the Tennessee Department of Tourist Development as a partner for destination marketing initiatives that drive visitation across all 95 counties, highlighting opportunities to co-create campaigns that leverage Bike Tennessee, Sound Bites and Bassmaster Classic sponsorships to attract visitors and generate spend.

Strategic Partnerships Leverage their recent collaborations with Bluebird Cafe, NSAI and local CVBs to propose joint programs with music, culinary and cultural tourism stakeholders, offering branded experiences, grant-funded projects, and content collaborations that extend reach to music and food enthusiasts.

Experiential Campaigns Capitalize on their Bike Tennessee gravel routes and Sound Bites campaign to sell adventure and culinary escape packages, proposing equipment partners, guided tours, and hosted events that align with outdoor recreation and festival seasons.

Public Funding Access Identify grant-driven collaboration opportunities tied to Bays Mountain Park and other state attractions, offering sponsorships or matching funds for new trail infrastructure or amenity projects that also create branded tourism experiences with measurable ROI.

Digital Marketing Leverage Offer performance-driven advertising, data analytics, and audience segmentation services that align with their tech stack (Google AdSense, Microsoft Advertising, New Relic, Piwik PRO) to optimize campaigns, measurement, and attribution for more effective state-wide tourism promotions.