Sponsorship Growth Leverage Tennis Australia's marquee events (Australian Open, United Cup, Davis Cup, and other events) and ongoing sponsorships to upsell integrated packages featuring digital activations, data rights, and cross-event activations; the leadership transition provides an opening to refresh sponsor activations and attract new brand partners.

Digital Fan Experience The current tech stack and large fan base present opportunities to offer modern fan engagement platforms, CRM and loyalty programs, e-commerce integrations for AO retail, and data-driven marketing partnerships with sponsors and broadcasters.

Retail Merch Expansion AO retail pop-ups signal appetite for experiential merchandising; partner with lifestyle brands for exclusive drops, expand omnichannel retail in additional markets, and align checkout experiences with sponsor offers and payments providers.

Global Partnerships With ATP event sponsorships and international exposure, there is room to package multi-market sponsorships across AO, Davis Cup, and other events with banks, tech firms, and consumer brands seeking sport-platform exposure and data access.

Growth Readiness Mid-range revenue and ongoing leadership changes indicate an opportunity to secure high-value, long-term sponsorships; prioritize data-driven sponsorships and tech-enabled fan experiences to deliver measurable ROI for sponsors and Tennis Australia.